May 12, 2010

Another iPad

This past week, I learned a I won another iPad. I got my first from Virtusa, in a business card raffle at the Gartner Content Management conference. This one is from Bridgeline from the Marketing Profs B2B Forum 2010 last week in Boston. I wasn't even going to enter , but Paul Bearne, our social media specialist kept insisting I win him won. Sorry Paul, but I am keeping this one.

Jakob Nielsen has conducted some usability tests on the iPad and while preliminary, I would tend to agree with most of his findings from my own personal experience. The big issue, as I see it, is the need to create some standards for design for the device. It isn't a laptop with a mouse and it isn't an iPhone with the small real estate. So there is some opportunity there.

I fear there will be a number of designers, like those with USA Today, who design apps instead of web interfaces , that hide navigation elements in the design. I predict it will take 18-36 months for this standards to start to be locked in.